Did you know that an estimated 80–90% of people in the GCC rely on bottled or filtered water for drinking?

In the Middle East, the primary source of drinking water is desalinated seawater, which makes up nearly 90% of the supply, with the remainder drawn from limited groundwater reserves. 

We take on average 20 000 breaths/day, inhaling over 11 000 l of air per day, or nearly 8 litres every minute. Imagine breathing this much polluted air.Long-term exposure to air pollution has damag...